One extremely important factor that this article neglects to address: Valve is a private company - it’s not publicly traded in Wall Street. That is the reason Steam has remained the best in the business; it’s not beholden to shareholders’ short-sighted meddling. It’s also the reason Steam is effectively immune to enshittification.
Would that be so bad, though? The Nazi wastes money on a useless decorative blade and you get to take some money from a Nazi that might otherwise have gone to something worse.