During the pandemic, plant-based meat consumption and media coverage exploded. Now, a host of trend pieces decry its demise. That shift is no organic accident.
TL;DR: the meat industry’s misleading messaging campaign + lobbying
That is just not true. Complete protein isn’t really a problem because you just need to get the amino acids in at some point in the day. It takes much less than you’d think for that. For instance, beans technically are incomplete, but beans and rice are complete proteins.
Plus soy, which is an extremely common plant-based protein, is fully complete on its own
Most things you don’t even need a certain amount every day, only a certain daily average. As long as you get that average in a week or so, you’ll be fine.
That is just not true. Complete protein isn’t really a problem because you just need to get the amino acids in at some point in the day. It takes much less than you’d think for that. For instance, beans technically are incomplete, but beans and rice are complete proteins.
Plus soy, which is an extremely common plant-based protein, is fully complete on its own
Most things you don’t even need a certain amount every day, only a certain daily average. As long as you get that average in a week or so, you’ll be fine.