I opened Spotify this morning to be greeted by a modal popup with a “sponsored recommendation”.

Why am I seeing ads if I’m already paying for the premium plan!? 😑

  • traveler@lemdro.id
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    1 year ago

    The entire point of Spotify being so popular. The algorithm learns what you like to listen and presents you with new music of the genre you probably were unaware about. This ad is just one more way of they doing that (but now artists who pay the ad can push it faster).

      • akulium@feddit.de
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        1 year ago

        If there is any company that can do personalized ads for music then it is Spotify. It’s what they are best at, why would they skip that opportunity?

      • traveler@lemdro.id
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        1 year ago

        It’s both, it’s an ad plus a since you like X, try Y.

        One thing very harmful that may come from this, is that they can use this system as well in the auto-play feature, so artists who pay more to Spotify will be auto-played more when you’re listening to music.

        Afaik is not happening yet, but it will.