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Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.

  • Rikudou_Sage@lemmings.world
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    1 year ago

    Yeah, imagine all those alpha men who think colors make people gay going around with a bright pink pack of cigarettes.

    Though I’m afraid it would make it more attractive to kids.

    • Uranium3006@kbin.social
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      1 year ago

      the point is to make smoking less attractive to kids to stop them from starting, current addicts aren’t really the target audiance

    • Zozano@aussie.zone
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      1 year ago

      Well I think the horrific teeth will dissuade them lol.

      Other upside to hot pink is its very visible. If teenagers had them, teachers or police will spot it easier.

        • Quokka@quokk.au
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          1 year ago

          Every single packet looks like this by law.

          I suppose you could put them in a different sort of box, but no one cares enough about the images on their packet.

          • diprount_tomato@lemmy.world
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            1 year ago

            That’s what I mean. The guy said “they’d be easier to spot” but you can just store them in whatever box or bag you have