Apollo was already a nice app so why didn’t reddit just buy apollo and integrate ads into it and just keep the features that made everyone happy.
It would’ve made the users happy, but ultimately Apollo is not profitable for Reddit. It would need to be retooled and redesigned to extract data and push advertisers. as a free version…
Of course, Reddit could sell it as a “$2/mo Premium Reddit Experience” app that keeps what it is. And I’m sure there’s a ton of folks that’ll pay the benefit of that, particularly mods and power users.
Apollo’s paid subscriber base is 50K. Assuming they maintain that, it’s $1.2M/year revenue. The question is… is that worth it to a billion dollar company? To maintain and support all that?
My gut would say ‘yes’. Although goodwill is unquantifiable, keeping the community of volunteers placated is an investment in Reddit’s longterm health. Same reason the Mafia bought turkeys for uninvolved neighborhood families on Thanksgiving - so they’d look the other way when shady happenings go down.
But Reddit doesn’t want to spend money on turkeys. So we’ll see how well that works out for them. I’m not optimistic.
Apollo is an app that exists to give a great user experience for reddit.
The official app exists to ensure you get advertising and allow reddit to extract as much personal data from you as possible
I think it’s a move to monetize but without any mindful strategy whatever to utilize the strength of the platform or to maintain the integrity thereof. In other words “Elon did it so we do it too” .
Reddit tried that before, they bought Alien Blue, and instead of improving it, they turned it into the monstrosity that we now know as the Official Reddit App.
Sometimes, when companies get too big, the C-level executives lose visibility about what the needs of the actual users are and instead, they focus their planning on increasing revenue, no matter what, Quarter after Quarter.
Buying another 3rd party app when they can keep using their shitty app to collect and sell user data to advertisers and marketers without spending more, makes sense to them in their twisted world, sadly.
I can’t speak for Apollo users, but as a user of Infinity and Slide, one of the best features was no ads
I would imagine that they would consider purchasing an existing client if they hadn’t already gone out and developed their own.
Spez is running a kingdom and sometimes the king goes mad and does dumb shit to establish authority. This episode felt like that, especially with how they talked down to the dev about it being unoptimised or some crap.
Where’s the ol’ Kingslayer (but a techie non-violent version) when you need him?
They don’t want to maintain two apps, and the quality of the app isn’t a priority to them. They just want to remove competition so that they have full control.
It is not super clear whether Christian would have sold Apollo to Reddit. I know he mentioned them buying it from him for $10 million, but he has also said that he wouldn’t sell Apollo to someone who was just going to mess it up because he cares about it. Reddit would have definitely made it a shell of what it currently is.
He was pretty much asked this question in a recent interview.
NP: If they’d offered to buy the app from you, would you have sold it to them?
I guess it depends on the stage. I mean, I’m just some guy, so if the number was high enough, sure. Absolutely. At the stage where it was clear that they weren’t interested in having third-party apps around anymore, just because of the pricing and some of the API changes around explicit content or whatnot, if that was the point where they said like, “That being said, we would like to maybe work with your user base or take your user base and figure out a way to make them happy in the context of the official app and work with you and your app through an acquisition,” I honestly would have listened to that.
Prior to that, it would have had to have been a pretty good number, just because I love building Apollo and being so in touch with so many people through the community. It would have to be a big number, losing such a big part of your life and what you do every day. There’s an emotional penalty to losing that is hard to quantify with money, as superficial as that sounds.
The 10 million was a joke. It was to make a point of how ridiculous the situation was based on their pricing.
they already bought alien blue and ruined it.
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They would have screwed it up anyway.
Didn’t you hear? Christian is a lying, scheming, impossible to work with, dev who they just couldn’t possibly work out a deal with.
because it’s not the user experience that matters to Spez.
They bought alien blue awhile ago and butchered it. New Reddit is horrible. Even on old reddit the sidebar is in the way (an extension can hide it). They’re just not good at this. (And maintaining two apps is more cost than one.)
