For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.

Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7

Highlighting carlcook’s advice:

dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.

  • whome@discuss.tchncs.de
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    1 year ago

    Revenue in the Instant Coffee market amounts to US$30.3bn in 2023. The market is expected to grow annually by 5.03% (CAGR 2023-2028).

    In global comparison, most revenue is generated in Japan (US$4,741m in 2023).

    In relation to total population figures, per person revenues of US$3.95 are generated in 2023.

    In the Instant Coffee market, volume is expected to amount to 1.6bn kg by 2028. The market for Instant Coffee market is expected to show a volume growth of 3.5% in 2024.

    The average volume per person in the Instant Coffee market is expected to amount to 0.19kg in 2023.

    https://www.statista.com/outlook/cmo/hot-drinks/coffee/instant-coffee/worldwide