Some friends have websites. I encourage them to do. But they have them only to publish contact info, opening times, and a couple of photos of their business. What would be the best fediverse platform for this? Of course being able to post/toot news every now and then, is also a good feature.
These things used to be called yellow-pages and there were some attempts to take them online before many people seem to have decided that Facebook is good enough or so. Although there are also various eBay like sites that offer “store pages” these days.
I guess a kind of federated yellow pages for local listings combined with a simple market place would make some sense.