So don’t buy it. If you buy it, you’re telling the store you’re willing to pay that price. Go somewhere else or buy something else. Don’t encourage them.

Was this picture taken in Ireland OP?

Your not paying for the contents anymore. It’s shipping, packaging, advertising and CEO’s expenses your paying for.

1.25L for €4.95? Wow… $5.41 US. 42.268 fluid ounces, so $0.128 per ounce? Yeesh!

Here you can get a 12 pack of 16 ounce bottles for just under $7. $0.033 per ounce.

There’s a secret trick: don’t buy this kind of crap.