It seems like if what you’re showing is what you understand they find appealing and fun, then surely that’s what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they’ve seen on the ad? A gem matching candy crush clone they’ve seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
One of the funniest advertisements I’ve seen on youtube was basically someone on tiktok going “Okay, I’m gonna try this game out called ‘Insert Incredibly Generic Title Here’. Is it a fake game? Let’s see.” 10 seconds of them playing level 1: “okay, I blew up that barrel and got some coins. Looks like it’s not a fake game.” And that’s the advertisement: Our game is a game that actually exists and isn’t an appstore scam.
What’s even funnier: there are many of these now that are fake. IE, a bunch of you tubers / tiktokers have done videos where they play games to see if they’re real. Then some company goes to make a fake ad, so they take the you tubers video and just put their ad video there instead. So then there are ads with them saying “woah this game is real!” but it’s a fake video of a fake ad. It’s turtles all the way down.
I just don’t even know who would play these. They all look terrible.