How would a company decide that something should be “legitimate interest” vs “consent”?
EDIT: Definition of “Legitimate Interest”, when hovering over the question mark.
How does legitimate interest work?
Some vendors are not asking for your consent, but are using your personal data on the basis of their legitimate interest.
Nothing, but if you scroll at the bottom of the form, you have a link to all vendors, and under each one what they consider their legitimate interest is. At least gdpr forced them into transparency, although it is so hidden and there are so many that probably 0.0000001% of people go and check