The bumper…I don’t know what it’s called…that little clip with the snow that fades in and reveals the logo.
It’s terrible.
For one, a lot of people actually don’t know what TV static is. Analog broadcasts stopped almost 16 years ago, and before that, most younger people had cable.
For another, static is really difficult to compress. It looks horrible and consumes way too much bandwidth for just a couple of seconds that won’t even load right. If anything, they should cache a local copy of the bumper in-app in a format that doesn’t look like ass when every pixel changes every frame.
I always thought it was an apt metaphor for HBO as a service. Starts out analog and low resolution (because of the compression issues but it helps the visual) that clarifies what it is before having proper branding arrive. As a former user of HBO Go and HBO Now, it’s nice to see them finally find their identity.
But yeah, that logo bumper needs to change.