I liked it better when they had one kind of Reddit Gold and displayed a progress bar on the homepage showing what percentage of daily operating costs were covered.

People do this for just about anything, unfortunately. Review bombing video games that compete with their favorite game, vandalizing things in the colors of the sports team that’s playing against their favorite team, and so on. From the most insignificant internet fandom squabble to genocide. Our brains love tribalism, and if we don’t have strong principles of cooperation and peace, it always seems to crop up.