A friend of mine had an alarm clock with big rubberized wheels on it that would drive around the room as it went off, so you had to get out of bed to turn it off.
That lasted a few weeks before he grabbed it and chucked it as hard as he could against a wall while still half asleep, then went back to sleep.
I think Facebook had an advantage in originally being targeted at college kids (I think you even needed a school ID to make an account originally) before becoming open to everyone. This meant that the userbase was a little older than that of most social media at the time and it worked as a way to stay in touch with people after you graduated. Then, when they opened it up, it became a way to stay in touch with family as well, which got the parents onboard with something that they had just considered a fad before, like MySpace.