My girlfriend and I have a recipe box that we write out recipe cards for any meals we like enough to want to make more in the future. On the weekends, we decide which ones we want for the week and do the grocery shopping accordingly for the week. Every week also consists of some amount of food prep for lunches to take into work so that can be in the fridge so we can be ahead of the game a little bit at least.
Probably because it’s historically generated a ton of traffic and they’re trying to fluff up their numbers to hide the aftermath of their mistakes.