It’s a big thing because it’s much easier to make fun of an objectively better lifestyle choice (avoiding meat or Microsoft etc.) than it is to try and argue against it. Especially because that would force people to question their own behaviour and that can be difficult and hurtful.
I usually love and prefer the goofy look of old SciFi, but seeing the brutalist, utilitarian aesthetics of the tech in the two newest Dune movies convinced me of that the new designs can be awesome when done right.