I think the whole point of having the headset priced in this range was to make sure that the experience really is very good. I’m sure thet they could’ve made this juuuust a little worse and therefore a bit cheaper (e.g., leave out the eye display to the outside, use one or two cameras less etc).
But then, everyone using it would probably be like “meh, this is nothing special, maybe AR isn’t there yet” and abandon the idea. I think the first impression really matters here.
In the end, it’s a feedback loop: If noone develops apps for this, there are no apps and nobody wants to use it. If nobody uses it, nobody wants to develop for it.
Isn‘t there this story where the american military actually pushed for their troops to swear over the radio so it would be harder for the enemy to interpret intercepted messages?