• Rapidcreek@reddthat.com
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    1 year ago

    I think it goes back to Rockefeller and Standard Oil. Buy or squash competition until you are the only one standing. Certainly Bill Gates did this and quite aggressively at times.

    • Nogami@lemmy.world
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      1 year ago

      Any big company that doesn’t do this is doing it wrong. You may not like it but that’s the way things work. But all big companies will eventually fall given enough time and management changes.

    • bob_wiley@lemmy.world
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      1 year ago

      They both seem to have a legitimate claim here. Apple is looking to protect their IP, and the start up is looking to hire knowledgeable workers. Employees they hire from Apple can’t share much without giving up Apple’s IP.

      • SuddenlyBlowGreen@lemmy.world
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        1 year ago

        Since when is trying to keep someone from earning a living in their field of expertise because they worked for you count as ‘legitimate’?

        • bob_wiley@lemmy.world
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          1 year ago

          If their expertise comes down to, “we did it this way at Apple,” they’re giving away IP. That’s exactly why companies poach people like this.

          • SuddenlyBlowGreen@lemmy.world
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            1 year ago

            And if it doesn’t, they still can’t work. That’s not giving away IP, but they’re still fucked anyway.

            That’s exactly why companies poach people like this.

            Totally not because they are highly skilled engineers that can find other ways to solve the same problem.

            Everybody in the world is after Apple, so they’re completely justified in making sure engineers can’t work in their fields after working for them.

          • bighi@lemmy.world
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            1 year ago

            It’s called knowledge, and it’s not fair to prevent people from using their knowledge.

            Apple already have their patents. That’s what patents are for! The startup can’t do exactly what Apple did, or they would be sued. The startup will have to use their knowledge to create NEW tech, and that’s an excellent result.

      • PeleSpirit@lemmy.world
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        1 year ago

        I’m sure they have an NDA and Apple hasn’t been innovative in a while. Even if you count the tampon ear thingies.

        • naught@sh.itjust.works
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          1 year ago

          Have you used an intel mac vs even the entry level m1? It sure feels like an innovative difference.

          (to be clear fuck apple and all anticompetitive monopolies, oligarchs, etc)

          • PeleSpirit@lemmy.world
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            1 year ago

            No, I haven’t, I borrowed someone else’s Apple a couple of years ago and the privacy, control they had really freaked me out. It was super complicated to turn off the cloud, I couldn’t control the settings, it was disheartening. I have to say though, their software was why I borrowed it and why I understand why people love them. They know how to make the software smooth. I believe you that their new computer feels great. They always have a quality when you use them that has an indescribable niceness to them. I just wouldn’t buy one unless I had to.

            • naught@sh.itjust.works
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              1 year ago

              Fair. The software settings can be a headache, but in large part because they are so granular IMO.

              I had a high end intel mac for a while for my job and swapping to the m1 pro for the same command went from >50sec to like 17. It was game changing. Where the intel had to spin up its fans as loud as jet engines and got unbearably hot and loud all the time, my m1 never so much as gets noticeably warm. It feels like magic.

              I just wish they were a more ethical company.

              • PeleSpirit@lemmy.world
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                1 year ago

                I just wish they were a more ethical company.

                Right? They soothe you with their nice software and usability, lol.

        • bob_wiley@lemmy.world
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          1 year ago

          Respecting the NDA becomes difficult when you’re doing the exact same job at a new company. A lot of what they know, and the reason they are being hired, is all stuff the NDA would cover. A person can’t realistically bring any ideas to the table without being influenced by their past.

          This article is about Apple Silicon, which is still pretty new (only 2-3 years old), has the whole industry re-thinking the use of off the shelf silicon, and has done amazingly well for Apple. Apple Silicon is the biggest innovation from Apple since the iPhone. I’m not sure what you’re talking about.

          • PeleSpirit@lemmy.world
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            1 year ago

            Apple is a huge, rich, billionaire in cash, company, they can write their NDAs in a way that would cover them both. Is Apple Silicon out? Because I haven’t heard of it so it can’t be that groundbreaking. What does it do?

            • bob_wiley@lemmy.world
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              1 year ago

              If you don’t know what Apple Silicon is I don’t think you have enough context to even comment on this topic. I don’t even know what you’re in this community.

              It isn’t a product you directly buy, it’s their new chips (replacing Intel chips) in their computers, and higher end iPads. Their entire lineup uses them now.

              • PeleSpirit@lemmy.world
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                1 year ago

                It was on the front page but gatekeeping is a weird thing. I’m glad you love Apple, I’m sure it means a lot to them.

                • DriftingDeep@lemm.ee
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                  1 year ago

                  If you’re gonna participate in a discussion within a specific community, I wouldn’t call it gate-keeping for others to expect of you at least a base level of topic-specific knowledge.

                  Apple silicon, within the tech community, and Apple specifically, was a major thing. It’s the reason Intel needed to up their game as it’s why Apple severed the relationship. It drastically increased both battery life and performance, while reducing heat. Even people who hated Apple took a moment to give credit for the industry advancement.

                  I expect Apple people to understand all that, as well as others in the computer hardware community. I think it’s fair to expect commenters in an “Apple Enthusiast” community to know what Apple Silicon is before they start bashing the company for total failure to innovate.

                  • PeleSpirit@lemmy.world
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                    1 year ago

                    Because their lack of innovation is the topic of the NDA. And all of what you said, is literally (and I mean literally, literally) is gatekeeping, lol. They have not been innovative in the common user space IMO for a long time. It sounds like behind the scenes, they have been. Go team Apple.

                  • spacecowboy@sh.itjust.works
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                    1 year ago

                    In what world does apple enthusiast equate to a tech bro?

                    I’d say the vast majority of apple enthusiasts are people who don’t have much of an idea of how any of their products work.

                    Get out of here with this garbage; this is exactly what’s hindering federated social media. Gatekeeping tech nerds.

              • spacecowboy@sh.itjust.works
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                1 year ago

                People like you are why the fediverse isn’t blossoming. You could leave your entire first paragraph out and it’s a fair response.

                Also, if you’re going to be a smug asshole at least proofread your responses.

                • bob_wiley@lemmy.world
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                  1 year ago

                  I think the last sentence of the first paragraph was the real problem. I didn’t have that in there when I first wrote it, but then was confused on why someone would be in an Apple community who had no knowledge of the biggest Apple news over the last couple years. That could have been phrased better or excluded. I do still think someone with no knowledge of Apple Silicon doesn’t have enough context to say much on the topic. I did still provide the answer, as well. It wasn’t like my post was nothing but blind insults, which something I’ve seen from other users here.

                  The fediverse seems to be blossoming quite well, despite your feelings about me.

            • conciselyverbose@kbin.social
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              1 year ago

              If you haven’t heard of it, you don’t follow hardware at all. M1 Macbooks were one of the highest profile, most broadly respected hardware releases in years, at least. Even people who have no interest in Mac OS took serious notice.

              If you don’t know what Apple Silicon is, you’re way too ignorant of the hardware space to comment on how innovative Apple is. Even extremely casual audiences have heard of it.

              • PeleSpirit@lemmy.world
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                1 year ago

                Obviously, I haven’t lol. But I’m admittedly not techy, I’m more of a software person. You’re very defensive about them, you have the tampon ear thingies, don’t you?

                • DriftingDeep@lemm.ee
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                  1 year ago

                  Bro, these comments! lol

                  “I have no idea what I’m talking about, but since people are calling me out for talking out my ass, I’m instead gonna turn it on them for being ‘defensive,’ then recycle my same stupid ‘ear tampon’ insult.”

                  • conciselyverbose@kbin.social
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                    1 year ago

                    Also quite possibly literally every consumer headphone brand that serves America copied the wireless earbud trend they popularized (I have no clue if they were actually first).

                • conciselyverbose@kbin.social
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                  1 year ago

                  I just can’t stand world class stupid comments. “Apple doesn’t innovate” is incontrovertible proof that you have no clue what you’re talking about. It’s not “2+2=5” level. It’s “2+2=sbtaywbshd”.